“Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. The slogan Press On! has solved and always will solve the problems of the human race.” – Calvin Coolridge

If you know Ray Kroc then you’ll know how inspiring and motivating the power of persistence played to help transform Ray. Ray, a 52 year old milkshake maker appliance sales person flogging his product without much success to the man who built the mega-franchise chain of fast food burger operations known as McDonalds.

What made Ray Kroc so successful was his dogged persistence to never give up and to keep sweating as he famously quoted and repeatedly said to himself:

Luck is a dividend of sweat. The more you sweat, the luckier you get.


Ray Kroc wasn’t born wealthy. He was a middle aged struggling sales person who listened to motivational tapes and constantly pushed himself on, even during the hard times, and this ‘never give up’ attitude eventually paid off, and he achieved successes one can only dream off.

The Power of Persistence & Financial Success


Persistence is powerful indeed. It separates successful people from the not so successful people in terms of accomplishing goals, whether they are financial, life or values-based.

Persistence plays a huge role for financial planning clients as well.

Financial planning is not just for the wealthy but for everyone who has a goal or a dream they want to achieve. Or you may simply want to better your choice of lifestyle!

Persistence is what separates the achievers from the complacent types. It’s the difference between getting over the finish line to just taking off from the start line.

1.Persistence – What are you craving for badly?

Write down what you want to do, what you want to achieve or accomplish. It can be the small little things you tend to put off or the bigger life goals. Give yourself a reason or reasons to want to achieve something then go and get it done!

Use the power of persistence to get you through and be able to overcome any obstacles or challenges that may get in your way. Refuse to quit – you owe it to yourself!

2. Prepare for the Challenges

Collaborate with your adviser or support group and get a contingency plan set up. Arm yourself with the knowledge on how to successfully overcome any challenges you may face during the course of your journey.

Being prepared and ready for battle is far better than going into battle blindfolded.

The key is to not become overwhelmed with difficulty but to be prepared at all times, and to not be afraid to seek counsel from others who have done it before you! Along the way you may need help from others to help realise your dreams, and if the help comes your way, grab it and go on your way.

You may face failure, and this is OK but don’t let it knock you down. Use the persistence and the tenacity in you to get up and enjoy celebrating the milestones along the way.

3. Be flexible-minded

A plan is a guide to help navigate you to the end. It needs to be adaptable and flexible enough to be changed and reassessed.

Like going into battle, many last minute decisions are made to ensure its utmost success, and if you can’t be adept at changing the course of your actions at crucial moments then you’re setting yourself up for unnecessary hardship and an uphill battle.

Take advice, listen to others more experienced and wiser than you, and be prepared to be flexible and bendable at times when you need to be.

The easier your journey, the easier it is to stay focused and motivated.

4. Do It For Yourself

Light up the ‘fire in your belly’ and don’t extinguish the endorphin fueled feeling of satisfaction and accomplishment of ‘Yes, I did it!’

Be proud of your achievements and celebrate it. Don’t lose sight of your fighting spirit and use it to take you to the next level to achieve bigger and wider goals and ambitions.

5. Check-In & Take a Breath

Don’t forget to surface for some air every now and then. Check-in with your support network, discuss your experiences so far, how you felt, what you have learnt and share your stories with others to keep the momentum going and to ensure the course of action is relevant and effective.

Get inspired and inspire others along the way. When you share your journey with like-minded people with similar interests and goals, then it becomes more interesting, rewarding and easier to push each other along. It almost doesn’t become a chore but fun!

Persistence it seems is the one quality that can help you to overcome obstacles and adversity to guarantee success in reaching your goals, and realise the most meaningful moments in your life.

For more help on reaching your financial success, talk to a Dome Financial Adviser in Charlestown, Tamworth and Hunter Valley.

The information contained on this page is for discussion purposes only and is not intended to constitute financial product advice. It does not take into consideration any persons objectives, financial situation or needs. You should consider its appropriateness in light of your circumstances and consider seeking professional advice relevant to your individual before making a decision based on any information on this page.


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